How to sell a house in a slow market

So, how do you sell a house in this market where nothing seems to sell?

Well, first you should decide if you really need or want to sell:

If you need to sell because of a relocation, financial hardship, divorce, death in the family, etc. there are a few things that you need to do to get that home sold.

First select the right agent who will actively, and aggressively market your home. Interview a couple of agent. Have them explain to you how they will market your home and what they will do to get your home sold.

Do not go on the market high thinking that you can drop the price later if your home does not sell. List at a salable price. You want to be the best value on the market right now – this is not the time to price your home at the same price as competitive homes like was done during a strong market – this is the time to price your home lower than competing homes. Buyers have so many choices right now and unless you are the best value you are not even on their radar.

Your house needs to shine and make a good impression. It needs to stick out of the crowd. Don’t overspend on fancy upgrades but really make the home shine with a fresh coat of paint, clean flooring, clean windows and ‘tidy up’ every room. Bring light into your home (leave lights in your house on even during the day, and borrow some extra lamps from friends for more light). Add a little life with a few house plants.

Make showings easy. Do not restrict showing times or ask for a lot of notice before showings. If it is a pain for buyers to view your home they will go on to the next house.

If you get an offer you don’t like, do not reject it. And do not get offended no matter how far apart you think you and the buyer are. Negotiate; keep the dialogue going. Remember, your house is only worth as much as an able, willing buyer will pay for it. Do not give your home away but realize that the buyer is in the driver seat.

If you are looking to sell to move up, this is a great time to do it. Yes, you will get a little less for your current home than a few years ago but you will be able to save on your move up house.

For more detailed advice and help with selling your home in the Greater Seattle area, please contact the Brooks & Heinze Team at Remax NW Realtors.

Kerstin G. Brooks, ABR, Realtor
Brooks & Heinze Team
Remax NW Realtors
www.propertyinseattle.com

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